OUR STORY
CRAFTSMANSHIP
The essence of MARTINI dates back to Luigi Rossi’s original formula. Luigi, was an herbalist and liquorist and, co-founded Martini & Rossi in 1863. Since then, nine generations of people have carefully guarded the secrets behind the recipe.
MEET THE MASTERS
Those people are Martini & Rossi’s masters who, starting from our co-founder Luigi Rossi, guarantee the continuity of each vermouth and sparkling wine bottle. Today, the responsibility of this legacy is in the hands of Beppe, Alessandro and Livio.
The MARTINI formula is the result of a history that continues to evolve with ancient and new recipes. Behind each recipe there is always the touch of one or more people, the experts who ensure the best quality over time and the brand’s reputation.
MASTER BLENDER
BEPPE MUSSO
The Master Blender is the oenologist who creates MARTINI vermouths, combining technical expertise and creativity. His role is a mix of craftsmanship and innovation. At the heart of his work is the supervision of production at the Pessione plant, a daily activity carried out together with a team of around 30 people, whom the Master coordinates like an orchestra conductor.
Beppe Musso, who has been with Martini & Rossi since 1993, has been Master Blender since 2011.
MASTER OF BOTANICALS
ALESSANDRO GARNERI
The Master of Botanicals is the keeper of the secrets of the herbs that bring MARTINI products to life, combining the knowledge of a botanist with the care of a gardener. He knows every detail of the aromatic herbs, skillfully selecting flowers, leaves, seeds, bark and roots to extract unique aromas, fragrances and colors.
Alessandro Garneri, with Martini & Rossi since 2006, was appointed as Master of Botanicals in 2023.
SPARKLING WINE MASTER BLENDER
LIVIO PRANDI
The Sparkling Wine Master Blender oversees every single aspect of the MARTINI sparkling wine production process. Using traditional methods and innovative technologies, he ensures that each bottle meets the quality standards of the entire range: freshness, fragrance, and balance.
Livio Prandi, with Martini & Rossi for over thirty years, has been Sparkling Wine Master Blender since 2017.
